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Hublot - Partnership with Lapland Ice Driving

Hublot Partnership with Lapland Ice Driving

Hublot concludes a partnership with the driving school situated in Lapland. Exclusive driving courses behind the wheel of a Ferrari will be held in breathtaking scenery where you also get a chance to admire the Northern Lights.

Hublot announces a partnership with Lapland Ice Driving as official timekeeper for 3 seasons (2018-2020) and will thus reinforce its presence in motor sport, established by its close and long-standing partnership with Ferrari. As part of the partnership driving courses will be offered on site behind the wheel of a specially prepared Ferrari, which can reach an astonishing speed of 200 km/h on the ice! Driving will be arranged during exclusive trips that will also include snowmobile outings, excursions to the Arctic Circle, viewing of the Northern Lights and overnight accommodation in the village of Arjeplog.

Partnership with Lapland Ice Driving

© Hublot

Lapland Ice Driving takes place a stone’s throw from the Arctic Circle in a charming Swedish village, Arjeplog, with 2000 inhabitants. A majestic frozen lake spreading over 1,200 hectares with temperatures ranging from -5 to -40 °C displays the sublime northern lights. Eric Gallardo, automotive engineer, former test driver and race driver, decided to found Lapland Ice Driving there in 2006. Every year, from January to March, the large lake completely freezes over, transforming into an immense ice driving training ground. Almost 50 km of track is traced out here, including technical and speed circuits. Among these are full-scale exact reproductions of 4 Formula tracks: Yas Marina, Paul Ricard, Nürburgring and Silverstone.

Partnership with Lapland Ice Driving

Exact reproductions of 4 Formula 1 tracks: Yas Marina, Paul Ricard, Nürbergring and Silverstone © Hublot

This partnership demonstrates our ever stronger involvement in the ultimate mechanical experiences, just like our association with Ferrari. Here, thanks to Eric Gallardo and Lapland Ice Driving, we are dealing with one of the most extreme adventures that it is possible to experience behind the wheel of a sports car.

Ricardo Guadalupe, CEO of Hublot

Partnership with Lapland Ice Driving

Lapland Ice Driving © Hublot

So much more than a driving school, Lapland Ice Driving is an experience in its own right without compromise. As our slogan puts it: like nowhere else! Today, the values of Lapland Ice Driving are strong. We are happy to share this quest for excellence with our partner Hublot.

Eric Gallardo, founder of Lapland Ice Driving

The brand

From the outset, Hublot has embodied design and innovation that differ markedly from the established watchmaking order. With the impetus provided by Jean-Claude Biver, by 2004 these values had already become the basis of a new DNA, leading the brand to develop particularly audacious timepieces – most of them with a highly-developed sporting aspect.

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