Hublot welcomed Ferrari Scuderia driver Fernando Alonso at the Miami Bal Harbour boutique to celebrate the two-year partnership with Ferrari.
The full range of Hublot Ferrari timepieces were on display, including the record breaking MP-05 LaFerrari, released to great acclaim at Baselworld 2013. In addition, the Big Bang Ferrari timepieces, including limited edition and US exclusives, were brought out for the event. To add excitement to the day, the Italian sports car company parked the Ferrari 458 GT3, the Ferrari 458 Challenge Hublot and the Ferrari 458 Italia Safety Car in front of the Bal Harbour Shops. They were all raced in conjunction with Hublot during the past two years.
Hublot’s guests like Martin Fuentes, professional racecar driver, and Jacky Bracamontes, actress, model and ambassador for Hublot, celebrated the partnership while they sipped champagne, enjoyed a cake cutting ceremony and mingled with Alonso. Rick de la Croix, representing Hublot in the Americas, and Jean-François Sberro, Hublot CFO, were also on hand to welcome the driver and present Hublot’s Ferrari timepieces. At the event, Alonso signed a special edition helmet.
In November 2011, Hublot signed with Ferrari a deal in Italy to appoint the Swiss luxury brand as the car maker’s exclusive watchmaking partner. Much more than a simple licensing or sponsorship agreement, this was a genuine global partnership between the companies, encompassing the full range of key activities linked to the brand image and inclusing, in particular, the names "Ferrari Official Watch", "Ferrari Official Timekeeper" and "Ferrari Challenge Official Timekeeper".
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