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IWC Schaffhausen - Tortour, cycling  for a good cause

IWC Schaffhausen Tortour, cycling for a good cause

The world's biggest multi-day nonstop ultra-cycling event took place from 17-19 August 2017, supported by IWC.

The Tortour is regarded as perhaps the hardest non-stop ultra-cycling event in the world. In the most difficult category, the athletes must ride up to 1,000 kilometres and ascend 10,000 metres over several Alpine passes across Switzerland. The solo cyclists and teams taking part have to ride non-stop, day and night. The 9th edition of the Tortour was held last Thursday and Saturday. Once again, it started and finished in Schaffhausen, Switzerland, and was kicked off with a prologue at the Rhine Falls.

IWC has been supporting the Tortour since the beginning. Also pushing the pedals hard at this year’s Tortour were Christoph Grainger-Herr, CEO of IWC Schaffhausen, and IWC brand ambassador and double Olympian champion cyclist Fabian Cancellara.  Joining them on the Laureus-IWC team at the starting line was Samuel Vuillemez. The watch designer is a keen triathlete in his free time. Together with other teams from Laureus, the three helped to raise funds totalling CHF 60’000 for Laureus Metro Sports by Blindspot. This inclusive project brings together young people with and without disabilities or behavioural issues, allowing them to integrate and play sports together.

Tortour, cycling  for a good cause

Fabian Cancellara © IWC

The brand

With a clear emphasis on technology and development, IWC Schaffhausen has been manufacturing timepieces of lasting value since 1868. Its philosophy, based on a passion for watchmaking, aims to maintain a spirit of indefatigable initiative and impeccable craftsmanship.

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