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Longines - Alexandra Agiurgiuculese elegance queen

Longines Alexandra Agiurgiuculese elegance queen

Longines presented last week its Longines Prize for Elegance to Italy’s rhythmic gymnast Alexandra Agiurgiuculese.

As the Official Partner and Timekeeper of the 35th Rhythmic Gymnastics World Championships 2017 in Pesaro, Longines presented the Longines Prize for Elegance to Alexandra Agiurgiuculese, for which all participants in the individual all-around finals held last Friday were nominated. The jury’s individual assessments were combined to form a collective judgment reflecting a perceptive and balanced evaluation of the gymnasts’ performances. Alexandra Agiurgiuculese impressed the whole jury in displaying perfect coordination and intangible grace, beauty and harmony known as “elegance”, a value which Longines cherishes.
Set up in 1997, the Longines Prize for Elegance takes the form of a trophy representing a gymnast in movement created especially for Longines by the Swiss artist Jean-Pierre Gerber. In addition, the winner received an elegant Longines timepiece and a cheque. Besides, the Official Watch of the 35th Rhythmic Gymnastics World Championships was a lady model of the Longines DolceVita Collection, cased in steel, decorated with diamonds and featuring a silver-coloured “flinqué” dial adorned with painted Roman numerals.

Alexandra Agiurgiuculese elegance queen

Alexandra Agiurgiuculese was awarded the Longines Prize for Elegance from the hand of Benjamin Aeby, Longines International Sponsorship & Events Manager in the presence of Morinari Watanabe, FIG President, Alina Kabaeva, former gymnast and FIG Rhythmic Gymnastics Ambassador and Manuel Martelli, Account Manager Longines Italy. © Longines

Longines first became involved in gymnastics in 1912, when it launched an innovative electro-mechanical timing system. For over twenty years the brand has been the official partner and timekeeper for artistic and rhythmic gymnastics competitions organized by the International Gymnastics Federation. At these events, Longines provides the necessary infrastructure and personnel for calculating times, presenting scores, processing data (start lists, results, and medals) and displaying it on the results screens, on the commentators’ information system as well as transmitting it to the television companies that are covering the competitions.


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Based in St. Imier since 1832, Longines has a long tradition in watchmaking, characterised by the elegance of its watches. Using expertise gained as the company has evolved, Longines has gradually forged ties with the world of sport, where it demonstrates its excellence in precision timekeeping. Today, Longines is the oldest brand still in business, unchanged, in the international registers held by the World Intellectual Property Organization...

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