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Longines - Flat Season Owners Championship

Longines Flat Season Owners Championship

Longines took part in the QIPCO British Champions Day, the finale of the British Flat racing season, as the Official Timekeeper and to time the victory of Cracksman in the race.

Longines rewarded Flat Season Owners Championship winner Godolphin at the QIPCO British Champions Day. During the race day, Longines celebrated Godolphin as the winner of the Flat Season Owners’ Championship and presented its representatives, namely Hugh Anderson and Sam Bullard with an elegant Longines timepiece and a trophy. This event was the occasion for the brand to highlight as the Official Watch a model from the Record collection, featuring a mother-of-pearl dial and diamond indexes. 

Flat Season Owners Championship

Juan-Carlos Capelli, Longines Vice President and Head of International Marketing and Godolphin representatives, Hugh Anderson and Sam Bullard. © Longines

Longines, Main Partner, Official Timekeeper and Official Watch of Ascot Racecourse, provided its timekeeping expertise to the five races of the QIPCO British Champions Day, including the QIPCO British Champions Stakes, claimed by Craksman led by 2015 Longines World’s Best Jockey Frankie Dettori. This race day, which concluded the British flat racing season, was also marked by the celebration of the Flat Season Owners’ Championship title, claimed again this year by Godolphin. The Thoroughbred horseracing stable was represented by Hugh Anderson, Managing Director for UK & Dubai, and Sam Bullard, Director of Stallions, who received a Longines timepiece as well as a trophy form the hands of Juan-Carlos Capelli, Longines Vice President and Head of International Marketing. 

Flat Season Owners Championship

The 2018 QIPCO Champions Stakes was claimed by Cracksman led by Frankie Dettori © Longines

In addition, the QIPCO British Champions Day was the opportunity for the brand to host an official presentation of its Longines Tracking System – first inaugurated in June during Royal Ascot and currently in use at Ascot racecourse – to selected members of horse racing world and press. This game-changing technology provides instant data on the exact position of horses during a race, race rankings, the distance between horses as well as their acceleration and deceleration, and measures the horses’ covered and remaining distance in the race. In addition to these features improving the experience for both racing professionals and spectators, the system does not require any permanent installation on the racecourse, as it is entirely based on satellite data. This enables racecourses located in protected historical or natural sites to be equipped with such advanced technology. 

The Official Watch of the QIPCO British Champions Day was a model from the Record collection, featuring a mother-of-pearl dial and diamond indexes. Combining classic elegance and excellence, the pieces of this line are equipped with with automatic calibres and are chronometer-certified by the Swiss Official Chronometer Testing Institute (COSC).

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Based in St. Imier since 1832, Longines has a long tradition in watchmaking, characterised by the elegance of its watches. Using expertise gained as the company has evolved, Longines has gradually forged ties with the world of sport, where it demonstrates its excellence in precision timekeeping. Today, Longines is the oldest brand still in business, unchanged, in the international registers held by the World Intellectual Property Organization...

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