Longines Longines improves timekeeping in alpine skiing
At the first stage in the FIS World Cup in Sölden, Longines unveiled a major advance in timekeeping technology and data handling for alpine skiing, which will be inaugurated during the 2017 Alpine World Ski Championships in St. Moritz.
The watch brand is preparing to push the limits of timekeeping by making new performance data available to enhance the spectator experience and improve the understanding of all alpine skiing enthusiasts. This technological innovation consists of a chip attached to the skier’s boot, equipped with a radar and motion sensors. The sensors will enable the real-time and continuous measurement of the athlete’s speed, acceleration and deceleration, the time it takes to reach 100km/h and an analysis of jumps. This data will be presented in the form of TV graphics to viewers at home, to the spectators attending the competitions and to the athletes themselves. The data will indeed help athletes analyse their performances with ever-increasing precision.
This major advance in the area of timekeeping and data handling in alpine skiing will be officially launched during the 2017 FIS Alpine World Ski Championships in St. Moritz, for which Longines is the Official Partner and the Official Watch. During this competition, the brand will host the 4th edition of the Longines Future Ski Champions, a race that sees young skiers under 16 years of age from all over the world face off against one another.
During the FIS World Cup Finals in Aspen in March 2017, Longines will present its «Longines Rising Ski Stars» prize, which rewards the best female skier under 21 years old, and the best male skier under 23 years old who participated in the FIS World Cup. These two programs are part of the brand’s global commitment to support young sports talents.
The official watch of the season will be a one hundredth of a second chronograph, the Conquest 1/100th Alpine Skiing, specially created for Alpine skiing professionals as well as fans of this discipline. This model measures time at multiple intermediaries and has an intuitive analogue display that shows the time to one hundredth of a second using a separate hand, thanks to a movement of the latest generation.
Based in St. Imier since 1832, Longines has a long tradition in watchmaking, characterised by the elegance of its watches. Using expertise gained as the company has evolved, Longines has gradually forged ties with the world of sport, where it demonstrates its excellence in precision timekeeping. Today, Longines is the oldest brand still in business, unchanged, in the international registers held by the World Intellectual Property Organization...Find out more >
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