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Longines - Longines Paris Eiffel Jumping

Longines Longines Paris Eiffel Jumping

The brand was, for the first time, the Title Partner of the Longines Eiffel Challenge for the benefit of the “Mission Bern”, a new program created for the preservation of the French heritage. On this occasion, Longines was joined by Aishwaraya Rai Bachchan, its Ambassador of Elegance.

The Longines Paris Eiffel Jumping, which included the tenth leg of the Longines Global Champions Tour, gathered the world’s best riders and horses in the very heart of the French capital, on the Champ de Mars. Longines was, for the first time, the Title Partner and Official Timekeeper of Friday’s five-star show jumping competition, the Longines Eiffel Challenge for the benefit of the “Mission Bern”. Ben Maher riding Explosion W claimed a stunning victory, while Nicolas Delmotte on Urano de Cartigny and Harrie Smolders on Zinius secured the second and third place respectively. Longines Ambassador of Elegance Aishwarya Rai Bachchan presented the winner Ben Maher with a Longines timepiece.

Longines Paris Eiffel Jumping

Prize giving ceremony of the Longines Eiffel Challenge for the benefit of the “Mission Bern” © Longines

As Title Partner and Official Timekeeper of the prestigious Longines Global Champions Tour Grand Prix of Paris, the winged hourglass brand timed the victory of Sameh El Dahan riding Suma’s Zorro.

Longines Paris Eiffel Jumping

Sameh El Dahan, winner of the Longines Global Champions Tour Grand Prix of Paris © Longines

In the same spirit as Longines’ motto “Elegance is an Attitude”, the elegance of the heart was the key message on Saturday. During the Longines Global Champions Tour Grand Prix of Paris, Longines indeed lent its support to JustWorld International – a charity organization which collects funds to help impoverished children – through the “Longines Clear The Jump” program, in which 200 meals are offered each time the Longines jumps were cleared. In total, today, Longines helped to offer 5000 meals to the beneficiaries of JustWorld International’s actions.

Longines Paris Eiffel Jumping

© Longines

Last but not least, Longines highlighted a model from The Longines Master Collection Blue Edition as the Official Watch of the event. This timepiece displays a sunray blue dial with diamonds indexes, matching its blue alligator strap. This fashionable chromatic variation is perfectly in line with the classic and understated spirit of this line.

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The brand

Based in St. Imier since 1832, Longines has a long tradition in watchmaking, characterised by the elegance of its watches. Using expertise gained as the company has evolved, Longines has gradually forged ties with the world of sport, where it demonstrates its excellence in precision timekeeping. Today, Longines is the oldest brand still in business, unchanged, in the international registers held by the World Intellectual Property Organization...

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