Longines New long-term partnership with Global Champions Tour
Longines renew and extend its status as Title Partner and Official Timekeeper of the Longines Global Champions Tour circuit.
In 2018 Longines Global Champions Tour will expand to new destinations. A spectacular new Longines Global Champions Tour Super Grand Prix will take place on Saturday 15th December in the Czech capital Prague along with the newly announced Global Champions League team Play Offs. The winning riders of all the LGCT Grand Prix in 2018 will be eligible to compete for a further prize purse.
Since the launch of the partnership with the Swiss watchmaker in 2013, Longines Global Champions Tour has expanded to spectacular and unique new venues in some of the world’s most dynamic cities. Building together the partnership has seen expanded TV exposure, including CNN as well as Eurosport, and growth across digital and social media platforms with innovative new features for viewers.
Next year will see a breathtaking calendar of events including Shanghai, Paris, London, Miami Beach, Berlin, Rome, Madrid and Monaco. The traditional final leg of the season will take place in Doha, Qatar. The next seasons will see continuing investment in digital strategy and entertaining content for fans worldwide, introducing new technology to deliver enhanced experiences for Longines Global Champions Tour audiences.
Today Longines is the oldest brand still in business, unchanged, in the international registers held by the World Intellectual Property Organization (WIPO). The firm has a long tradition, characterised by the elegance of its watches.Find out more
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