Longines Official launch of the Longines Live Alpine Data system
Longines announced in St-Moritz the official launch of its new timekeeping and data handling technology for alpine skiing, Longines Live Alpine Data, which is going to be used for the Downhill and Super-G races.
During a press conference attended by Juan-Carlos Capelli, Longines Vice President and Head of International Marketing, Alain Zobrist, CEO of Longines Timing, Emmanuel Couder, Technical & Marketing Coordinator Alpine for the FIS, Stéphane Cattin, Alpine Skiing Director for Swiss-Ski, as well as Mikaela Shiffrin, Longines Ambassador of Elegance, the brand presented the game-changing Longines Live Alpine Data system, consisting of a chip attached to the skier’s boot equipped with a radar and motion sensor.
The Longines Live Alpine Data technology will enable the real-time and continuous measurement of the athlete’s speed, acceleration and deceleration, the time it takes to reach 100km/h and an analysis of jumps. This data will be presented in the form of TV graphics to viewers at home and to the spectators attending the competitions. In a second phase, it will be put at the athletes’ disposal to help them analyse their performances with ever-increasing precision.
The series of tests run in Val d’Isère in December 2016 and in Wengen last January prove conclusive and enabled the Longines Timing team to launch the Longines Live Alpine Data system at the FIS Alpine World Ski Championships St. Moritz 2017.
Longines Ambassador of Elegance Mikaela Shiffrin shared her point of view on the new system as a skier : “The new Longines Live Alpine Data technology is really cool, as it gives a different perspective on the sport for the public watching, allowing them to see all the intricacies and details that make one single turn or jump fast or slow. It is also a new way to show athletes the faster line. As athletes, we are always analyzing video and comparing lines to decide which one is fast, especially in speed, but side by side videos do not always show exactly show exactly what you need to see. The Longines Live Alpine Data system goes further and gives more precise way to get that information.”
Today Longines is the oldest brand still in business, unchanged, in the international registers held by the World Intellectual Property Organization (WIPO). The firm has a long tradition, characterised by the elegance of its watches.Find out more
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