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Longines - Official Timekeeper of the Breeders’ Cup World Championships

Longines Official Timekeeper of the Breeders’ Cup World Championships

Longines timed the Breeders’ Cup World Championship and awarded the Longines Prize for Elegance to the most elegant man and woman, who received a Conquest V.H.P.

Longines’ passion for equestrian sport dates back to 1878, when it produced a chronograph pocket watch engraved with a jockey and his mount. This model quickly became extremely popular among jockeys and horse-lovers thanks to its ability to precisely time events to the second. Seen on the racetracks as early as 1881, this Longines chronograph pocket watch became the timer of choice for most New York sport judges. Today, Longines is well-known for the its expertise and involvement in equestrian sports timing.

As Official Partner, Timekeeper, and Watch of the Breeders’ Cup World Championships, Longines timed Gun Runner’s victory in the Breeders’ Cup Classic on Saturday, November 4th at Del Mar racetrack. The brand also acted as Title Partner of the Longines Breeders’ Cup Distaff race on Friday, November 3rd and the Longines Breeders’ Cup Turf race on Saturday, November 4th at the California racetrack.

The Official Watch of the event was the Conquest V.H.P. “Very High Precision” timepiece, representing a new achievement in the field of quartz, combining great precision, high technicality and a sporty look. Juan-Carlos Capelli, Vice President and Head of International Marketing for Longines, presented elegant Longines watches to the owner, breeder, trainer and jockey of winning horses of the Breeders’ Cup Classic, the Breeders’ Cup Distaff race, and the Breeders’ Cup Turf race.

Official Timekeeper of the Breeders’ Cup World Championships

Juan-Carlos Capelli, center, Longines' VP and Head of International Marketing, presents Longines timepieces to owner and breeder Charles Fipke, center right, jockey John Velazquez, center left, and trainer Dallas Stewart, third right, after their horse Forever Unbridled, wins the Longines Breeders' Cup Distaff, at the 2017 Breeders' Cup, Friday, Nov. 3, 2017, in Del Mar, CA. © Longines

In keeping with the brand’s motto that ‘Elegance is an Attitude’, Longines awarded the Longines Prize for Elegance to the most elegant man and woman at the Park. Winners also received a Longines watch in recognition of their elegance and poise. The 2017 races at Del Mar marked the 34th edition of the Breeders’ Cup World Championships. Considered by many to be one of the premiere thoroughbred horseracing events of the year, the Breeders’ Cup attracts the best horses, breeders, trainers, and owners from across the globe. Additionally, the Breeders’ Cup Classic race is often one of the deciding factors in the Longines World's Best Racehorse Rankings and the Longines World’s Best Jockey Award.

Official Timekeeper of the Breeders’ Cup World Championships

Pascal Savoy, center, Brand Manager of Longines US, presents Longines Conquest Classic timepieces to Chelsea Mesa, of Los Angeles, and Francisco Hernandez, of Hanford, CA, with his son Julian, 4, after they won the Longines Prize for Elegance contest at the 2017 Breeders' Cup, Friday, Nov. 3, 2017, in Del Mar, CA © Longines

The brand

Today Longines is the oldest brand still in business, unchanged, in the international registers held by the World Intellectual Property Organization (WIPO). The firm has a long tradition, characterised by the elegance of its watches.

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