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Longines - The Longines Prize for Elegance

Longines The Longines Prize for Elegance

During the 47th Artistic Gymnastics World Championships in Montreal, Brooklyn Moors and Kenzo Shirai received the Longines Prize for Elegance.

Both athletes Canada’s Brooklyn Moors and Japan’s Kenzo Shirai set themselves apart from the other competitors thanks to the outstanding grace and charisma they displayed throughout the individual All-Around competition.

Le Prix Longines de l'élégance

The winners Kenzo Shirai (Japan) and Brooklyn Moors (Canada) © Longines

Apart from purely technical considerations, the criteria applied by the jury are based on elegance, harmonious movement and emotion during the performances.
The jury of the Longines Prize for Elegance comprised Morinari Watanabe, FIG President, Ian Charbonneau, Longines Brand Manager Canada as well as Nadia Comaneci, former gymnast, Women’s Artistic Gymnastics Ambassador and spokesperson for the 2017 Artistic Gymnastics World Championships. The jury’s individual assessments were combined to form a collective judgment reflecting a perceptive and balanced evaluation of the gymnasts’ performances.

As the Official Partner and Timekeeper of the 2017 Artistic Gymnastics World Championships, Longines offered an elegant timepiece to the winners in addition with a trophy, as well as a cheque. 

Besides, these World Championships were also the occasion for Longines to cheer for its Ambassador of Elegance, the Swiss athlete Giulia Steingruber, who took a very good 7th place at the Final of the individual All-Around competition.

The Official Watch of the 47th Artistic Gymnastics World Championships 2017 belongs to the Longines DolceVita collection.

The brand

Based in St. Imier since 1832, Longines has a long tradition in watchmaking, characterised by the elegance of its watches. Using expertise gained as the company has evolved, Longines has gradually forged ties with the world of sport, where it demonstrates its excellence in precision timekeeping. Today, Longines is the oldest brand still in business, unchanged, in the international registers held by the World Intellectual Property Organization...

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