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Maurice Lacroix - Javier Gómez Noya

Maurice Lacroix Javier Gómez Noya

The man who never gives up.

Maurice Lacroix welcomes the world-famous triathlete Javier Gómez Noya to its circle of friends. Despite being from different domains, these talented individuals share the same vision: to surpass their goals.

"I give my best in training everyday," explains Javier. "But just like any job, I have good days and bad days. My determination has paid off and has allowed me to go beyond my limits." Javier Gómez Noya is no stranger to success. Nine-time world champion, the Spaniard, born in Basel, Switzerland, has been honing his skills since the age of 15 and has enjoyed remarkable success. An innate talent for sport? Maybe, but it is his motivation, courage and adventurous spirit that has led Javier to the heights of success.

Javier Gómez Noya

Javier Gómez Noya © Maurice Lacroix

The athlete’s closest friend: The time he strives to beat. "In my professional role, time defines my performance," says Javier. "In my private life, time is something I share with loved ones."

Javier Gómez Noya

AIKON © Maurice Lacroix

When discussing the tempo of a watch, Javier remembers a time that predates his athletics career. "For my father, wearing his watch was a source of pride; he wore a Maurice Lacroix!" explains Javier. Today, Javier can identify with Maurice Lacroix and what it represents: "The brand is aimed at urban, connected and determined individuals; something that describes me perfectly," adds Javier. "Moreover, the AIKON is sporty, stylish, accessible. Attributes I appreciate, making it the kind of watch I love to wear!"

Javier Gómez Noya

Javier Gómez Noya © Maurice Lacroix

It is his ‘never give up’ attitude that appealed to Stéphane Waser, Managing Director; "We support talented individuals who recognise that the only limits in life are those set by ourselves," expresses Stéphane Wasser. "Javier clearly subscribes to this mindset. In addition, he has an emotional bond with our brand, based on his childhood memories of his father’s watch. With his attributes and the values he shares with our brand, we had to invite him to join our circle of friends".


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Based in the Jura region of Switzerland, Maurice Lacroix has been producing fine Swiss timepieces for over 40 years and has developed 14 in-house movements over the past ten years.

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