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Newsletter - Gentlemen, start your engine!

Newsletter Gentlemen, start your engine!

As a number of brands tread the red carpet in Cannes, Armin Strom gets ready to fire up the engine of a very special car in a very special rally.

We have been quizzing the leading names in the industry at the rate of at least one a week since Baselworld. The latest person to express his views on the WorldTempus platform is Bulgari CEO Jean-Christophe Babin, who spoke to our contributor Rafael Fernandez. Read the interview on our homepage today.

“Jean-Claude Biver is a genius of the industry who rightly merits a biography”

Paul O'Neil

Armin Strom had a premium sponsorship deal with the former Marussia Formula 1 team, which gave the niche brand global visibility. Far from tolling the death knell for the brand’s global aspirations, the bankruptcy of Marussia has led to a new original, exciting adventure for Armin Strom as official timekeeper of the Gumball 3000 rally. Read our article on the development of this partnership tomorrow on the site and prepare to follow Serge Michel and Claude Geisler as Team 78 join in the intercontinental fun from 23rd May.

The 68th Cannes Film Festival is under way and you can already follow coverage on WorldTempus of the many brands involved, in one way or another, with the world of film and the festival itself. But more than anything else, the festival is a chance to be seen on the red carpet wearing the best jewellery and, of course, the best timepieces. And to be seen, nowadays you need to be on social media, too. Head over to our various social media channels for loads of additional content from Cannes.

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