Rebellion Racing Motorsport racing activities at a standstill
Rebellion Racing reviews its marketing strategy and put an end to its racing activities in motorsport after the 24 Hours Le Mans race.
After 13 years in motor sport, the brand awareness of Rebellion has strongly increased and reached a very satisfactory level. Rebellion Racing has been one of the major players in endurance racing since the creation of the FIA Championship in 2012, and one of the only private teams to have challenged the domination of official manufacturers. The team has been victorious in prestigious races in the United States and has also tackled the dunes of the Dakar.
However, on February 13, following a strategic committee meeting, Rebellion Corporation announced that it has decided to reorient its investment policy and will cease all sport-business activities at the end of the current WEC 2019-2020 season, after a final appearance at the 24 Hours of Le Mans in June.
Rebellion will eventually turn its attention to other challenges with the desire to put its rebellious DNA at the heart of its implications. “ We are giving ourselves time to redefine the contours of our business, but the effects of this decision will be immediate for the Racing department as soon as the WEC season ends. These are not easy decisions to make and we are saddened that we will not be able to meet our past commitments for the years to come ”, commented Alexandre PESCI, Président of Rebellion Corporation.