On January 10, on the eve of the Australian Open in Melbourne, Seiko launches its new partnership with Novak Djokovic. Shinji Hattori, President of Seiko Watch Corporation, has announced the agreement in person and has presented to Novak a Seiko Astron GPS Solar watch as a symbol of this global three year partnership.
"In Novak, we see someone who shares our desire to be the best and who is determined to maintain his status as a leader. Like Seiko, Novak is dedicated to perfection. And like Novak, Seiko is determined to be “one step ahead of the rest”, said Shinji Hattori.
Seiko has created a series of watches that Novak will be wearing in 2014, each selected to suit the different aspects of his life. When he is training, Novak will wear a watch he has selected from our Sportura chronograph collection. When he is at an evening function, Novak will wear a Premier Kinetic Perpetual watch. When he is away from the tennis world and enjoying his passion for adventure sports, it will be a Seiko Divers watch that accompanies him. Lastly, when he is travelling, Novak will wear the Astron GPS Solar watch that uses the GPS network and the power of light to adjust to each and every time zone on earth.
Seiko supports the Novak Djokovic Foundation for disadvantaged children and its activities financially, but most important, by helping Novak to promote the Foundation around the world. To do so, Seiko has created an accessibly priced watch collection for young people to be sold under Seiko's LORUS brand name, that will carry the Foundation name and message.
