100th running of Indy 500

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100th running of Indy 500 - TAG Heuer
TAG Heuer along with its ambassador Martin Garrix celebrated the 100th running of Indianapolis 500.

As official timekeeper of the Indianapolis 500, Tag Heuer gathered VIP guests, from abroad and from the US to watch the famed 500 miles of the motor speedway and the win of rookie Alexander Rossi.

Although the motor racing fans attended the Indy 500 to see their favorite drivers compete, they were delighted with the opportunity to meet backstage with TAG Heuer ambassador Martin Garrix, who delivered an incredible performance to the sold out audience of 400,000 people. Kilian Muller, President and CEO of TAG Heuer North America presented Garrix with the TAG Heuer F1 Indy 500 Special Edition to commemorate the DJ’s performance and to celebrate the brand’s continued support of motor racing.

The TAG Heuer F1 Indy 500 Special Edition was created to commemorate the 100th running of the iconic Indy 500 motor race. The Formula One series is designed to honor TAG Heuer’s brand’s history as a luxury sport brand, melding automotive technology with Swiss chronograph mastery to create a high performance watch. The Indy 500 Special Edition features a steel fixed bezel with engraved black numerals and red printed “Indy 500”. The steel caseback also includes an “Indy 500” engraving while the dial features a printed black checkered pattern with two red strips to honor the flags that signal the winner of the race. 

TAG Heuer F1 Indy 500 Special Edition

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