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TAG Heuer - An evening to honour Muhammad Ali

TAG Heuer An evening to honour Muhammad Ali

A special boxing event has been organised to celebrate the legacy of the legendary boxer and to reveal three commemorative TAG Heuer Carrera Muhammad Ali Limited Edition Timepieces.

Boxing legends, friends and fans of the Greatest of All Time gathered on October 10th, at BXR London to launch the new TAG Heuer Carrera Muhammad Ali watches.
Special guest Larry Holmes and TAG Heuer Ambassador David Guetta attended this special event held at the exclusive boxing-themed professional gym in Marylebone.

Muhammad Ali, the legend

During the evening Gabby Logan, television sports presenter and former international gymnast, invited the boxing legends in attendance back into the ring to share first hand their memories and stories of Muhammad Ali with the event guests.
Larry Holmes, one of the only 5 defeaters of Muhammad Ali, sparring partner and friend to Ali, shared vivid stories of the man who inspired so many past and present athletes.
Muhammad Ali is responsible for some of the most legendary moments in sports and civil rights history. More than 50 years after he emerged as a Gold Medalist at the 1960 Rome Olympics, Ali remains one of the most recognizable men in history. He  was named Sports Illustrated’s “Sportsman of the Century,” GQ’s “Athlete of the Century,” was a United Nations Messenger of Peace, and has received the Presidential Medal of Freedom, and the Amnesty International Lifetime Achievement Award.

Three commemorative timepieces revealed

The special partnership between TAG Heuer and Muhammad Ali began when Jean-Claude Biver, TAG Heuer CEO & President of the LVMH Group Watch Division met the champion in December 2012 – when he was being crowned “King of Boxing”, in Cancun, Mexico.
The TAG Heuer Carrera Muhammad Ali Special Edition Timepieces unveiled at the event, are a re-edition from the first collection launched last year and draw inspiration from the 1957 Heuer Ring-Master, a stop watch that featured seven interchangeable rings to allow different sports to be timed. The Carrera Muhammad Ali has a 43mm stainless steel case and two crowns – at 3 o clock, the usual crown for setting the time and at 10 o clock, a crown that rotates the internal bezel. The caseback is engraved with an image of Muhammad Ali and his signature. There are two sets of pattern colors on the dial: Red marking the traditional heavyweight boxing bouts - 15 rounds of 3 minutes, and the cream-colored ring to time amateur boxing which are 2 minute rounds. Both the red and cream markers have one minute breaks in black on the dial. Available with black or blue leather or steel bracelet with a blue opalin dial.

An evening to honour Muhammad Ali

Carrera Mohamed Ali, 3 models © TAG Heuer

A commemorative TAG Heuer Carrera Muhammed Ali Limited Edition timepiece and a replica boxing glove signed by the Champion himself over 20 years ago was auctioned on the night of the event to raise money for The Muhammad Ali Center in Louisville, Kentucky, USA.

Soirée en hommage à Mohamed Ali

Auction for the benefit of the Muhammad Ali Center of Louisville (USA) © TAG Heuer

The brand

Over 150 years of watchmaking savoir-faire and technical innovation have made TAG Heuer a global reference in avant-garde sports watches. As it tracked the rise of sports demanding increasingly precise timekeeping, TAG Heuer continually developed its unique capabilities through a long-term vision of what watchmaking is today, and what it will look like tomorrow.

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