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TAG Heuer - Bundesliga App

TAG Heuer Bundesliga App

The German Bundesliga - World leading football league, is the first TAG Heuer partner to come on board with a TAG Heuer Connected watch exclusive.

The TAG Heuer Connected watch, which was presented at the beginning of November 2015 by luxury Swiss watchmaker TAG Heuer together with its partners Intel Corporation and Google, acts as the platform for the Bundesliga app. Living, travelling, getting information, connecting with others – the TAG Heuer Connected watch is perfect for everyday wear.

The Bundesliga app, which has been specially developed by the German Football League for smartwatches, can be used on the TAG Heuer Connected watch exclusively until the end of the 2015/2016 season. This app brings the beautiful game to football fans' wrists. It is always available, discreet and informative. Whether out and about, visiting friends or in a business meeting: users always know the score in live games, without having to look at their mobile phone.

Bundesliga AppUsers of the TAG Heuer Connected watch can display the most important functions of the Bundesliga app in the three "interactive counters" at 12 o'clock, 9 o'clock and 6 o'clock on the chronograph dial. This user-friendly ergonomic display provides information clearly and straightforwardly, enabling the wearer to stay focused on the essential without this spoiling the TAG Heuer watch's classic appearance. Users can select favourite teams for whom they would like to receive information about live matches. Users will then be shown significant match events on the chronograph dial. If users tap on a game or a result in one of the three chronograph counters, they are automatically redirected to the match's live ticker where the current score, the remaining time and the latest match events are displayed in a user-friendly manner.
Bundesliga App

Any available match events will be displayed upon launching the app, including half-time whistles, substitutions, goals, and yellow, yellow-red and red cards. When there are no matches, a countdown is shown to the next Bundesliga match featuring their favorite team.

The brand

Over 150 years of watchmaking savoir-faire and technical innovation have made TAG Heuer a global reference in avant-garde sports watches. As it tracked the rise of sports demanding increasingly precise timekeeping, TAG Heuer continually developed its unique capabilities through a long-term vision of what watchmaking is today, and what it will look like tomorrow.

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