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TAG Heuer - First official tribute to Muhammad Ali

TAG Heuer First official tribute to Muhammad Ali

TAG Heuer and Muhammad Ali Enterprises join forces to celebrate the legendary boxer with a charity event.

To celebrate the GOAT, the “Greatest Of All Time”, a charity event was held at the famous Gleason’s Gym in DUMBO, Brooklyn where Muhammad Ali trained. The event was hosted by Tag Heuer and Muhammad Ali Enterprises, with all proceeds going to The Muhammad Ali Center. The honorary event was attended by Lonnie Ali, Muhammad Ali’s past opponents including George Chuvalo and Earnie Shavers, boxers whose careers were inspired by him such as Evander Holyfield, Roberto Durán, and Julio César Chávez. 

Completing this unique picture was Jean-Claude Biver, TAG Heuer CEO & President of the LVMH Group Watch Division, who met the champion in December 2012, and who was accompanied by Tom Brady, Henrik Lundqvist and Iris Apfel, ambassadors and friends of the brand.

A commemorative unique timepiece made of gold is presented with a pair of Muhammad Ali autographed boxing gloves, a commemorative medal, and certificates of authenticity, all stored in a custom studded leather case made in Switzerland for the occasion. The unique watch created by TAG Heuer, was inspired by the famous Ring-Master stopwatch introduced in 1957 and now on display in the TAG Heuer museum. The Ring-Master was equipped with 7 rings, each one featuring a different scale, including one for boxing. The watch was auctioned with all proceeds going to The Muhammad Ali Center.




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Over 150 years of watchmaking savoir-faire and technical innovation have made TAG Heuer a global reference in avant-garde sports watches. As it tracked the rise of sports demanding increasingly precise timekeeping, TAG Heuer continually developed its unique capabilities through a long-term vision of what watchmaking is today, and what it will look like tomorrow.

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