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TAG Heuer - Mats Hummels

TAG Heuer Mats Hummels

TAG Heuer presents the Bundesliga Rookie Award, with Mats Hummels.

Tag Heuer, the official partner and official timekeeper of the Bundesliga and 2nd Bundesliga, is continuing to step up its activities in one of the world's most prestigious football leagues.

TAG Heuer is coming together with the German Bundesliga to launch the Bundesliga Rookie Award by TAG Heuer. TAG Heuer is thereby not only lending its name to the new award, but also taking the initiative to recognise the skill of up-and-coming players at an early stage.

TAG Heuer and the Bundesliga will use official match data to nominate the three most successful rookies each month. These three talented newcomers will then be put to an online vote at www.rookie-award.com  where fans will choose the winner for that month. Potential candidates must be no older than 21 at the start of the Bundesliga season and they cannot have played in the Bundesliga before.


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Over 150 years of watchmaking savoir-faire and technical innovation have made TAG Heuer a global reference in avant-garde sports watches. As it tracked the rise of sports demanding increasingly precise timekeeping, TAG Heuer continually developed its unique capabilities through a long-term vision of what watchmaking is today, and what it will look like tomorrow.

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