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TAG Heuer - Monaco Grand Prix

TAG Heuer Monaco Grand Prix

At an event attended by Chris Hemsworth and Chiara Ferragni, TAG Heuer celebrated the 75th edition of the Monaco Grand Prix.

The Monaco Grand Prix, the world's most glamorous motor race celebrates its 75th edition. TAG Heuer, for which motor racing and, in particular, its partnership with the Automobile Club de Monaco, are part of its very make-up, was once again in attendance to pay tribute to this famous date in Grand Prix history.

At the top of the Monaco Grand Prix control tower, the venue for the official ACM cocktail party sponsored by TAG Heuer, the guests were invited to discover the motoracing universe of TAG Heuer and the close links between ACM and the Swiss watch brand.

Grand Prix de Monaco

On the eve of the much-anticipated start, Jean-Claude Biver, CEO of TAG Heuer and President of the LVMH Group Watch Division, welcomed guests for an exclusive evening of glamour and style aboard the SeaDream yacht, decked out in the brand's colours and moored in Monaco's port. Among the guests was Australian actor and TAG Heuer ambassador Chris Hemsworth, linked through motorsports since 2013 when he played Formula 1 driver James Hunt in the film Rush, and accompanied by his wife, Elsa Pataky. Also present at the event was the blogger Chiara Ferragni, driver Daniel Ricciardo from Red Bull Racing, with which TAG Heuer renewed its partnership contract for two more seasons in November, and renowned French chef and friend of the brand, Philippe Etchebest, who presided over a culinary challenge organised between the two Australians, Chris Hemsworth and Daniel Ricciardo.

Grand Prix de Monaco

A delightful family photo to celebrate together the unique history of TAG Heuer with motorsports and, especially, with ACM. From Juan Manuel Fangio to Jenson Button, Daniel Ricciardo and Max Verstappen, the greatest motorsports champions have all played their part in the TAG Heuer legend.

The Swiss watch brand is also building up the biggest number of Monaco Grand Prix winners and among them Ayrton Senna. 2017 also marks the 30th anniversary of his first victory in Monaco. In celebration, TAG Heuer was honoured to welcome the racing champion's niece, Bianca Senna who attended the opening of the new TAG Heuer boutique in Monaco, where she unveiled a sneak preview of the new special edition Senna watches: two Formula 1 models in the race colours, red and black, that WorldTempus will present later this week.

Also honoured throughout the weekend was the TAG Heuer Carrera Heuer-01 Red Bull Racing special edition, the TAG Heuer proprietary chronograph par excellence, with a leather strap featuring a racing car seat effect and the Formula 1 stable colours. For a stylish, sporty look.


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Over 150 years of watchmaking savoir-faire and technical innovation have made TAG Heuer a global reference in avant-garde sports watches. As it tracked the rise of sports demanding increasingly precise timekeeping, TAG Heuer continually developed its unique capabilities through a long-term vision of what watchmaking is today, and what it will look like tomorrow.

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