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TAG Heuer - Nuit de la Glisse

TAG Heuer Nuit de la Glisse

As in the past two years, TAG Heuer is partnering the season 3 of the trilogy "Don't Crack Under Pressure", dedicated to athletes practicing extreme sports.

La Nuit de la Glisse was created by a group of visionaries at the end of the 1970s, and has contributed to the birth of the true social phenomenon that is extreme sports. The guiding principle injected by Tag Heuer? The #DontCrackUnderPressure spirit. Extreme winds, extraordinary snow-covered slopes, huge swells that develop offshore…

For this 2017 edition, founder and director Thierry Donard has once more scoured the planet to treat spectators to new sights – Hawaii, Cape Verde – as well as the magnificent landscapes of Tahiti and Norway. A chance to discover extraordinary athletes, exceptional places and rare and unique situations – in short, breathtaking images.

This year, fans and the public alike will be able to discover traditional sliding sports such as skiing, snowboarding, surfing and cycling – new to the Nuit de la Glisse – and to enjoy beautiful landscapes in the heart of natural wild surroundings, alongside passionate elite sportsmen and women.

The athletes competing in this third season, all chosen for their human qualities and their thirst for excitement, include Tikanui Smith, Karsten Gefle, Matt Annetts, Wille Lindberg, Mathias Wyss, Hira Teriinatoofa, Davide Carrera, Zane Schweitzer, Matahi Drollet, Antoine Bizet and Marie Moana.

This season, the director decided to focus on the challenges faced by the athletes, and the sacrifices they sometimes have to make when striving for success in a sport they love. We also discover the friendships that grow between the athletes and see how values are passed down through generations of riders.

Unique encounters with men and women who regularly push themselves to the limit in extreme environments.

The brand

Over 150 years of watchmaking savoir-faire and technical innovation have made TAG Heuer a global reference in avant-garde sports watches. As it tracked the rise of sports demanding increasingly precise timekeeping, TAG Heuer continually developed its unique capabilities through a long-term vision of what watchmaking is today, and what it will look like tomorrow.

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