Official timekeeper and Official Watch of the Ligue de Football Professionnel

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Official timekeeper and Official Watch of the Ligue de Football Professionnel  - TAG Heuer
TAG Heuer strengthens its presence in international football.

This new partnership in France is the latest in a series of partnerships already concluded with the English Premier League and Manchester United, the German Bundesliga, the Spanish Liga, the American Major League Soccer (MLS), the Australian national team of Caltex Socceroos, the Asian Football Confederation, the Chinese Super League, the Japanese J-League, and, more recently, the International Champions Cup in the United States.

It was during the Trophée des Champions match opposing AS Monaco and the PSG, that TAG Heuer and the LFP announced their partnership. The Swiss watchmaker confirms its presence in international football by becoming Official Timekeeper and Official Watch of all the competitions organised by the French League. A unique partnership that allows TAG Heuer to be present in the Ligue 1 Conforama, the Coupe de la Ligue and the Trophée des Champions.

Official timekeeper and Official Watch of the Ligue de Football Professionnel

Prominent sport in France, the LFP offers a strong media presence to the brand by associating it to all the main competitions and their television broadcast on the channels of both the Canal+ group and beIN Sports. The 4th referee’s board now bears the TAG Heuer logo.

Jean-Claude Biver, CEO of TAG Heuer and President of the watch division of the LVMH group declared: « Football unites all generations and all social categories, it is a great medium for the values we share with this sport: passion, team spirit, emotion and perseverance. This partnership was close to my heart to be worthily represented in France.”

Didier Quillot, Executive General Director of the LFP added: “We are very pleased to conclude this agreement between the LFP and TAG Heuer. As is the case in the other European premier leagues, the LFP is associated with a premium advertiser that will be able to benefit from the visibility of the Ligue 1 Conforama.”

TAG Heuer has always applied its technical savoir-faire to sport performance, with a desire to keep pushing further the limits of timekeeping. From car racing to football and the 8 main International Marathons, TAG Heuer is one of the most prevalent brands in sports timekeeping.  

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