Spanish Football is now on time with Tag Heuer. this new partnership provides the perfect geographic complement with the brand’s different soccer partnerships, including the German Bundesliga, the English Premier League, the American Major League Soccer (MLS), Soccer Federation & Professional Referee Organization, the Copa America, the Chinese Football Association Super League, the International Champions Cup, and the Australia’s national team Caltex Socceroos.
The announcement of this new partnership took place in Madrid. An event which was attended by Javier Tebas, LaLiga president, Blanca Panzano, TAG Heuer's general manager in Spain, Raul Gonzalez, the LaLiga country manager for the USA, and Fernando Sanz, LaLiga's managing director for the Middle East and North Africa. The all start together the countdown to the new LaLiga season which kicks off in August.
Jean-Claude Biver, TAG Heuer CEO & President of the LVMH Watch division said: "Football is the most popular sport in the world. Football is like a language between people or a religion. With football, we communicate passion, emotion, joy, dreams, team spirit, organization, strategy and finally victory, values that are also carried by our brand and more importantly by the people who buy and wear our watches."
With this new partnership, the Spanish professional football league is adopting the philosophy of the Swiss watch brand, summed up in its tagline “Don't Crack Under Pressure”, to strengthen its teams and to ensure that they don't crack under pressure even during the most stressful moments of each of the 38 matches lined up next season.
