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TAG Heuer - Timekeeper for the “Haute Route”

TAG Heuer Timekeeper for the “Haute Route”

The world’s highest, toughest and most prestigious amateur cycling race on time with TAG Heuer!

TAG Heuer has been appointed Official Timekeeper for the “Haute Route”. This multi-year partnership will see the Swiss luxury watchmaker provide timing solutions during the Haute Route’s series of week-long stage races across Europe’s iconic cols.

From August 15th to September 8th 2015, 1600 cyclists from more than 50 nationalities will race in three separate events following the same format: seven fully timed and ranked stages over seven consecutive days, for a total of 800km of timed and ranked road racing, 20 iconic mountain passes and 20,000 vertical meters of climbing.

The Haute Route Pyrenees starts in Anglet on the Basque coast, finishing in Toulouse; the Haute Route Alps starts in Nice, finishing in Geneva; and the Haute Route Dolomites Swiss Alps covers a course from Geneva to Venice.

The brand

Over 150 years of watchmaking savoir-faire and technical innovation have made TAG Heuer a global reference in avant-garde sports watches. As it tracked the rise of sports demanding increasingly precise timekeeping, TAG Heuer continually developed its unique capabilities through a long-term vision of what watchmaking is today, and what it will look like tomorrow.

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