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TAG Heuer - Video. Generosity Challenge

TAG Heuer Video. Generosity Challenge

Three tennis greats ace it out for the “Generosity Challenge” on the Champs-Elysées in Paris.

Roland Garros, title champion Maria Sharapova and Japanese Kei Nishikori answered the call from TAG Heuer to play the most original match on the circuit – in front of the boutique at 104 Champs-Elysées under the watchful eye of Michael Chang in the umpire’s chair.

Together, just for fun and especially for the kids in hospital care for which Theodora provides relief through laughter, they competed in a most unusual tournament: the Generosity Challenge. Each player took turns trying to hit targets on the boutique’s storefront window with foam balls.

For the event’s finale, Mathieu Selzer, Director of TAG Heuer France, presented Emmanuelle Vedrenne, Director of Theodora, with a check in the amount of 10,000 euros. The association aims to lighten the everyday burden that weighs on kids in hospitals as well as autistic children in specialized institutions through visits by professional clowns who have special training to perform in care facilities and for young patents with special care needs.

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Over 150 years of watchmaking savoir-faire and technical innovation have made TAG Heuer a global reference in avant-garde sports watches. As it tracked the rise of sports demanding increasingly precise timekeeping, TAG Heuer continually developed its unique capabilities through a long-term vision of what watchmaking is today, and what it will look like tomorrow.

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