Since January 1st 2016, TAG Heuer has been the Official Timekeeper, Official Watch and Team Performance Partner of the Formula 1 Red Bull Racing team. The atypical approach to sport and entertainment appealed to the brand, which looks forward to watching the “Red Bull Racing – TAG Heuer RB12” car tear up the tarmac on various racing tracks. The alliance between the two brands will doubtless serve to develop surprising creativity, opening up whole new vistas in F1 sports sponsorship.
On grass playing fields, TAG Heuer chose to sign a partnership with the Bundesliga in August 2015. The famous German national championship with its first and second divisions comprises 36 teams, now ticking to TAG Heuer time. The brand has become the first Official Timekeeper and Official Watch of the Bundesliga for three years. Christian Seifert, CEO of the world’s most powerful football league, said that he and his colleagues were “delighted to have found a partner whose commitment to quality is a perfect fit”. May the match begin !
December 2015 marked the official announcement of the partnership between the watch brand based in La Chaux-de-Fonds and the Patrouile des Glaciers, the international ski mountaineering competition organized every two years by the Swiss army. To mark this event in due style, TAG Heuer has created a watch dedicated to the Patrouille : the TAG Heuer Formula 1 Patrouille des Glaciers Special Edition, issued in a 200-piece special edition. Colonel Max Contesse, Commander of the Patrouille, is thrilled with this partnership and explains that TAG Heuer is “the perfect combination of sports performance and technological innovation.”
