Alex Noren, a new friend of the brand

1 minute read
The Swedish professional golfer, current world #16, officially becomes a new friend for Hublot.

Alex Noren, nine-time European Tour champion, is joining world No.1 Dustin Johnson, Olympic champion Justin Rose and Ryder Cup star Patrick Reed within the Hublot family, with all four currently residing within the Top 25 of the Official World Golf Rankings.

On January 29, Alex Noren produced a remarkable performance at the Farmers Insurance Open on Torrey Pines Golf Course in San Diego, California, to finish runner up. He narrowly lost to Australia’s Jason Day in an intensely fought 6-hole playoff that stretched over two days due to darkness.

Alex Noren, a new friend of the brand

Throughout an incredible 18 months, which commenced with the holing of a pressure putt on the final hole of the Aberdeen Asset Management Scottish Open in July 2016, Noren has enjoyed a startling upward trajectory. Since that milestone success, the Swede has clinched a further five European Tour victories.

This run of form has seen Alex Noren climb as high as #8 in the Official World Golf Rankings, ensuring his attendance at the sport’s biggest tournaments in 2017 - an opportunity he grasped with both hands with top 10 finishes in The Open, The Players Championship and the WGC-Dell Technologies Matchplay.

Noren’s hard work continues to elevate him and cement his place inside the world’s golf elite.
In 2017, Hublot launched the Big Bang UNICO Golf Watch specifically created for golf. The MHUB1580 movement allows golfers to seamlessly calculate their score whilst on course.

Alex Noren, a new friend of the brand

 

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