On 18 December, in celebration of the partnership with Eli Manning, Jean-François Sberro, Managing Director, Hublot North America, hosted an intimate dinner at the private Metropolitan Club on the Upper East Side of Manhattan. Guests were invited to a cocktail reception, prior to the seated dinner for an opportunity to mingle with Eli Manning and his teammates, and witness the reveal of the Classic Fusion Chronograph New York.
Notable attendees included former NFL and Giants star, TV personality, and friend of the Hublot brand, Jesse Palmer, alongside current players for the New York Giants including Evan Engram, Devon Kennard, and Zak DeOssie.
This is the second season of Hublot’s multi-year partnership with the Giants as the Official Watch and Timekeeper of America’s famed football team.
Eli Manning, Quarterback of the New York Giants, noted: “I am proud to join Hublot’s family of greats. Hublot’s motto of being ‘first, different, and unique’ resonates with me, and I’m happy to support the brand’s strong partnership with the New York Giants”.
Jean-François Sberro, Managing Director, Hublot of America, commented: “We are thrilled to continue our partnership with the iconic New York Giants, an extension to our long-standing history with the world of professional sports, especially global football. We were the first luxury watch brand to partner with the New York Giants which commenced last season with Victor Cruz, and we are excited to reveal Eli Manning as our newest ambassador tonight with the Classic Fusion New York to symbolize the partnership.”
The event also served to unveil the Classic Fusion Chronograph New York, inspired by Eli Manning and Hublot’s second timepiece promoted with the New York Giants. The watch features embellishments of blue throughout the dial, case back, and pebbled “pigskin” football-inspired strap. The limited-edition watch comes encased with a commemorative box, fully integrating the spirit of both brands. This Classic Fusion Chronograph New York is limited to 22 pieces and available for purchase at Hublot New York locations on Fifth Avenue and Madison Avenue.
Hublot’s multi-platform partnership with the New York Giants includes game day presence, team media, custom events and hospitality, and Giants Lifestyle content. The Hublot Countdown to Kick-off video feature airs in-stadium as the Giants prepare to take the field at MetLife Stadium, and Giants Coach’s Timeouts are sponsored by Hublot at all Giants home games. Hublot also receives brand presence through Hublot clock displays in club and suite areas at MetLife Stadium for Giants’ games. Additionally, Hublot and the Giants partner on creative digital and social integrations.
