Hublot Hush and Tristan Eaton celebrate “Fame vs. Fortune”
Hublot partners with street artists Hush and Tristan Eaton to launch a limited-edition set.
On 29 November, Hublot celebrated its passion for art and its ongoing campaign, "Hublot Loves Art" by bringing together street artists Hush and Tristan Eaton for the launch of “Fame vs. Fortune”; a limited-edition art timepiece concept.
Hush represents Fame symbolizing the West Coast sensibility - where the Hollywood film industry reigns supreme. Eaton in turn, represents Fortune embodying an East Coast mentality, home of New York City’s Financial District which is the birth place of so many great fortunes. Each artist brings his unique sensibility rooted in his “represented” coast.
The artists appeared together at Lightbox Studios outside Times Square with Hublot of America Managing Director Jean-François Sberro, to launch their respective limited-edition timepieces, that incorporate their artistic talents. An interactive digital display provided background information on both Hush and Tristan Eaton through touch screen capabilities. To further extend the brand’s “Art of Fusion” concept, entertainment was provided by mashup pioneer DJ Z-Trip and the conceptual live art-jazz musicians Too Many Zooz.
The two will appear together again in Miami next week, where they will take over the Hublot boutique in Bal Harbour to kick off the annual Hublot Loves Art in Miami series of events.
Classic Fusion Chronograph © Hublot
Hush, whose art is prominently found throughout various districts of Los Angeles, designed the Spirit of Big Bang West Coast Ceramic Black and White for Hublot, inspired by Hollywood icons to represent West Coast “Fame” and manifested itself as a black-and-white woman’s portrait splashed across the case back in a multi-colored collage of mixed media. The timepiece features a skeletonized dial, or “Aerofusion” encased by a white ceramic bezel. Hush’s frescoes have appeared throughout the heart of LA’s shopping district on Melrose, downtown LA’s art district, posh streets in West Hollywood, and ocean-side in Santa Monica.
As for Tristan Eaton’s piece, the Classic Fusion Bronze, features brushed bronze and polished gold-plated appliques to represent East Coast “Fortune”, and specifically the Charging Bull sculpture symbolizing New York City’s Financial District. The case back displays a medley of motifs that illustrate a Wall Street theme, including an image of a bull, money sign, and Wall Street sign. Some of Tristan’s most iconic murals are found in New York City, including the eye-catching mural of Audrey Hepburn in Little Italy, “The Monster Within” in Brooklyn’s Coney Island, “Big City of Dreams” between Mulberry and Lafayette in Soho, and “Liberty” downtown which inspired Hublot’s first collection with the artist.
From the outset, Hublot has embodied design and innovation that differ markedly from the established watchmaking order. With the impetus provided by Jean-Claude Biver, by 2004 these values had already become the basis of a new DNA, leading the brand to develop particularly audacious timepieces – most of them with a highly-developed sporting aspect.Find out more
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