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Breguet The brand reinforces its position in China

For its second boutique in Shanghai, Breguet has chosen the Peninsula Hotel.

One year after the opening in Shanghai of its world’s biggest boutique, Breguet reinforces its position in the Middle Kingdom by residing in a prime location, the famous shopping arcades of the Peninsula Hotel.

This boutique of ​​nearly 200 m2 integrates the new concept design, a setting inspired by Breguet’s identifying attributes, such as the guilloché.

Opened to the public since July 10th, the showcase of the Peninsula Hotel invites to discover the Breguet watchmaking art.

Breguet Boutique Hotel Peninsula Shanghai

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Breguet’s archives, kept in Switzerland and in Paris, record the developments that have sustained Breguet watchmaking for more than two centuries. The firm is committed to remaining ahead of its time with a flow of inventions and improvements.

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