This legendary retreat continues to inspire the brand's imagery
In 2011, Baume and Mercier marked the beginning of a new chapter in its nearly two centuries of history –a chapter that connects our distinguished past with a bright future. Baume & Mercier symbolizes the enduring value of true friends and dear family, and the rich inspiration and renewal of the spirit found in life's most special occasions.
The essence of Baume & Mercier's vision and values is expressed in the motto, "Life is about moments," which captures the importance of the priceless memories gathered through a lifetime, and evoked by the presence of a Baume & Mercier timepiece.
This vision expresses itself through a world of casual elegance embodied by the Hamptons, one of the most legendary seaside retreats.
As in 2011, the theme of seaside living in the Hamptons remains our most essential motif for 2012. Baume & Mercier has created images, photographed on location in the Hamptons with real families, that capture all the joy of that special place and the unique combination of authentic relationships and relaxed elegance that have made time spent in the Hamptons the source of so many treasured memories.
Baume & Mercier's vision of fine timepieces embraces the pleasure of accessible luxury and the importance of a timepiece in enabling us to recall celebration's occasions such as birthdays, weddings, births, or gatherings of friends and loved ones. We're proud to make timepieces that express and embody these intimate moments and joyful memories.
With this campaign, Baume & Mercier continues to reach out both to its loyal clients and to a wider group of lovers of fine watchmaking and those who appreciate the meaning of a truly personal style that comes from the heart.
For all those who embrace the importance of our most precious relationships and most priceless moments, Baume & Mercier watches continue to offer a tangible reminder of the essence of the art of living well.
The essence of Baume & Mercier's vision and values is expressed in the motto, "Life is about moments," which captures the importance of the priceless memories gathered through a lifetime, and evoked by the presence of a Baume & Mercier timepiece.
This vision expresses itself through a world of casual elegance embodied by the Hamptons, one of the most legendary seaside retreats.
As in 2011, the theme of seaside living in the Hamptons remains our most essential motif for 2012. Baume & Mercier has created images, photographed on location in the Hamptons with real families, that capture all the joy of that special place and the unique combination of authentic relationships and relaxed elegance that have made time spent in the Hamptons the source of so many treasured memories.
Baume & Mercier's vision of fine timepieces embraces the pleasure of accessible luxury and the importance of a timepiece in enabling us to recall celebration's occasions such as birthdays, weddings, births, or gatherings of friends and loved ones. We're proud to make timepieces that express and embody these intimate moments and joyful memories.
With this campaign, Baume & Mercier continues to reach out both to its loyal clients and to a wider group of lovers of fine watchmaking and those who appreciate the meaning of a truly personal style that comes from the heart.
For all those who embrace the importance of our most precious relationships and most priceless moments, Baume & Mercier watches continue to offer a tangible reminder of the essence of the art of living well.
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