Bell & Ross New communication campaign
Like an invitation to embark into the world of extreme, the new advertising campaign of Bell & Ross focuses on air, land and water, the three favorite elements of the brand.
With “Watch Beyond”, the new campaign’s tagline, Bell & Ross plays on the double meaning of the word watch, expressing the idea of always going one step further with more accomplished and efficient timepieces.
The visual concept linked to the slogan “Watch Beyond”, allows people to place themselves in the world of the professionals who work under extremes conditions, where a watch is not only a tool serving their missions, but also an ally at every moment.
The new graphic concept of the campaign gives prominence to the new timepieces of the Aviator and Vintage collections. To begin, the campaign will unveil a photograph taken in the air by a fighter pilot wearing the BR-03 Black Matte, one of Bell & Ross’ iconic models. It will be followed by the launch of the RS17 campaign, presenting the brand’s partnership with Renault Formula One Team™ with pictures taken throughout the Renault tests on the legendary Barcelona racetrack. Other versions will be released with the Basel novelties as of March 22nd.
With this campaign, Bell & Ross shares its vision of time and highlights the accomplishments of the heroes who use and endorse the brand’s watches thanks to their readability and reliability.
This 360° campaign is launched simultaneously all over the world from now on. It includes 4 visuals and 2 videos, which will be released throughout the year.
For Bell & Ross, each detail has a specific meaning and function: functionality is key, and minimalism – dispensing with superfluous ornamental details in favour of essential aspects – is vital.Find out more
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