The new Bell & Ross site immediately plunges the user in the brand’s universe. Visitors will navigate with even more fluidity and discover the news and updates of the watchmaking house in real time. Benefiting from the latest technologies in terms of content management, downloading speed and responsiveness, the site immediately establishes a direct and dynamic dialogue with the user. From the home page, a new hierarchy of data optimizes the interface and visitors are guided by clearly identifiable categories that are even more intuitive. A simplified and optimized use allows visitors easier access to the information they seek, such as the Collections theme that now directs them to a single page featuring the full range, all with a single click. .
A contemporary design and full-screen image galleries highlight the details and complexities of the timepieces. The visual atmosphere of the site retakes the codes of the brand: colors, graphics and typography, while letting the product speak for itself. Thanks to a design that is 100% responsive, all the sections can now be consulted on any device and the display adapts to all screen resolutions (desktop, tablet and smartphones).
Users will also discover new videos featuring watches, the story of the brand, secrets of design and of the operation of certain collections that highlight the universe and the know-how of Bell & Ross.
Proximity is at the heart of navigation. Accessible at a glance, the network of shops is at the fingertips of any user: geolocation through a dynamic store locator and a detailed map and photos of each retailer facilitates the search. The content of the site, which is available in 8 languages, is adapted to each country with an emphasis on the local news of the brand. Countries with e-commerce will have access to the order checkout, and the others to a store locator directly integrated to each product card.
It is also equipped with a live chat feature, which allows the client to chat with an advisor in real time. Thus, the customer is guided during their online shopping process and can ask questions at any time. A help section for clients covers frequently asked questions, maintenance tips, warranty information and the services offered by the workshops. Besides history and know-how, the news of the brand are updated in real time. A thematic search engine is also available and enables one to discover the extent of the watchmaking house’s creativity.
From the home page, links to the brand’s social network pages on Facebook, Instagram, Twitter and Youtube are available. UGC (User Generated Content) integration allows the community of fans to post their best photos with the brand’s hashtags.
To accompany the launch of its new website, Bell & Ross is unveiling a new collection of small leather goods, exclusively available on its online store. Bell & Ross has selected the most exquisite leathers in order to offer its customers four minimalist and contemporary pieces that recapture the codes of the brand. The line comes in black and camel, classic colors of the brand and a wink at the spirit of the Vintage and Golden Heritage collections: two cases for one watch, a solid one and a smooth one, a soft case or holder for 6 watches, and a card holder to slide into a pocket or a briefcase.
