The timeless value of time

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The timeless value of time - Carl F. Bucherer
Carl F. Bucherer focuses on the lasting values of sustainability, tradition, excellence, and innovation, and applied the official motto “Treasuring Values” to its modern pursuits since 2019.

«Treasuring Values»

Past, present, future: In 2019, Carl F. Bucherer is dedicated to all aspects of chronology. The company is creating watches that have special meaning and maintaining commitments that have a sustainable impact.

Sustainability

We are setting the course for the future today. At Carl F. Bucherer, this awareness has resulted in commitments, projects, and timepieces that are exemplars of sustainability. This includes participation at this year’s Only Watch auction and the partnership with the Manta Trust charity, which Carl F. Bucherer has supported since 2017, helping to conserve the oceans and the natural habitats of the manta ray. Now, a second timepiece in support of this partnership is being launched: the new Patravi ScubaTec Black Manta Special Edition, featuring a recycled plastic strap.

The timeless value of time

Tradition

Carl Friedrich Bucherer opened his first watch and jewelry shop in Lucerne in 1888. The company’s rich heritage and its close association with its roots in Lucerne, located in the heart of Switzerland, are characteristics of the brand and the manufacturer’s collection in various ways. This association is most clearly expressed in the recent Heritage collection. The collection features only limited-edition timepieces, and is a tribute to an eventful history, to Carl F. Bucherer’s home in Lucerne, to exquisite craftsmanship, and to exceptional design rooted in over 130 years of savoir faire. This is also demonstrated by the latest model: The Heritage BiCompax Annual. The chronograph with an annual calendar and its characteristic BiCompax dial design will be launched in 2019 in two versions, with each limited to 888 pieces.

The timeless value of time

Excellence

When something achieves maximum precision, then it runs “like Swiss clockwork.” The timepieces from Carl F. Bucherer attest to the company’s exacting quality standards, with movements crafted in-house. This way, the watchmakers can be sure that their work meets their own standards, and that it also holds up among independent precision experts: the COSC reviews and regularly confirms the accuracy of Carl F. Bucherer movements. Every step must measure up to the highest standards. So there is good reason why the Fondation de la Haute Horlogerie (FHH) includes Carl F. Bucherer among manufacturers.

The timeless value of time

Force d’innovation

Carl F. Bucherer has always deonstrated pioneering spirit with the peripheral winding mechanism. This bidirectional automatic winding system draws its power from a peripheral rotor. The company’s in-house CFB A1000 manufacture caliber was the first ever movement to be produced successfully in series in accordance with this principle. The double peripheral tourbillon constitutes a further refinement. With this patented design, the cage of the minute tourbillon is supported peripherally by three ball bearings and therefore appears to float. This level of expertise must not only be maintained, but also protected. For this reason, the brand was the first watchmaker to have its timepieces marked with the help of CLR-Liga technology: Original Carl F. Bucherer timepieces are discreetly marked with a forgery-proof, laser-readable nanostructure signature, which can be authenticated instantly and beyond any doubt. An innovation – for watches with true innovative capacity.

The timeless value of time

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