Emile Chouriet new website in three languages (French, English and Chinese) was launched early September. It offers visitors a new way of exploring the products and experience the passion that has fuelled the brand since 1998.
Every watch collection has its own section with in-depth detail and a moodboard. The juxtaposition of images is a creative tool that’s used as visual inspiration to define and showcase a watch collection’s style.
The brand is deeply rooted in Geneva so it’s only natural that its ambassadors, a pair of models, appear in key Genevan locations wearing the watches. The Promenade de la Treille, Jet d’eau, Vieille Ville and Parc des Bastions set the scene and put the products centre stage.
The legacy that the Emile Chouriet has inherited is close to the hearts of the persons currently in charge of the brand. Over the years the society has grown and built a factory that now makes its own self-winding calibre. A section in the new website is dedicated to the history of the brand.
A logbook-come-lookbook offers short articles about different subjects (product, lifestyle, technique) and Emile Chouriets's worldwide points of sale can easily be found in the dedicated section.
