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Girard-Perregaux - Laureato gets its New York launch

Girard-Perregaux Laureato gets its New York launch

After several European cities, Antonio Calce, CEO Girard-Perregaux, officially presents the Laureato collection at Spring Place in New York’s historic Soho district.

Girard-Perregaux held a breakfast with the American financial, lifestyle and watch trade press in order present its new Laureato collection. An opportunity for Girard-Perregaux CEO Antonio Calce to retrace certain key milestones in the history of the brand, naturally including the story of the Laureato watch from its introduction in 1975 to its rebirth in 2017.

The presentation was followed that same evening by a cocktail party, organized in partnership with the Watch Journal, to celebrate the Laureato in the company of clients and collectors. The many guests were able to discover the first ever U.S showing of an exhibition featuring a historical retrospective of the Laureato, from 1975 to the present day, complete with the new Laureato collection presented at the SIHH in Geveva earlier this year (Salon International de la Haute Horlogerie).

Lancement de la Laureato à New York

The new Laureato © Girard-Perregaux

2017 sees the birth of a complete Laureato range within the current Girard-Perregaux collection with four sizes, four movements and four materials. Building on the success encountered since the start of the year, the Laureato collection is thus enriched and continues to evolve with new complications and new perspectives. Watch devotees also had the privilege of discovering the new Laureato Skeleton, which has barely emerged from the Manufacture workshops

Lancement de la Laureato à New York

Laureato Skeleton in steel © Girard-Perregaux

"It’s a real pleasure for the Girard-Perregaux brand to be here in New York to officially launch the Laureato collection, to share its history and to present one of its exceptional models: the Laureato Skeleton" stated Antoine Calce. "This is the first time in its long history that Girard-Perregaux is developing a complete range of products on the basis of the iconic Laureato."

"It was such a pleasure to show Watch Journal's friends and readers the 2017 Laureato Collection. I was impressed by many of these timepieces the moment I first saw them at the SIHH " said Jonathan Bues, Watch Journal Editor-in-Chief.

The brand

Ever since 1791, Girard-Perregaux has been pursuing its course in the best tradition of Fine Watchmaking. The Maison’s history has been characterised by legendary timepieces that combine cutting-edge design with innovative technology.

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