MB&F New partner
WorldTempus welcomes the most creative and disruptive (not to mention award-winning) brand of the last decade.
There are watch brands whose names are supplemented by the abbreviations & Cie or & Co. They generally mark traditional, rather formal companies that have several unnamed partners. There are also watch brands that are named after their founder. When he founded his company in 2005, Maximilian Büsser did something different from the outset: the idea of partners, the fact of working with associates, is essential for him, but he calls them friends, and he chose his initials alone to name his company. MB&F, representing Maximilian Büsser and Friends, was born.
In fifteen years, Maximilian Büsser and his friends have forged a rebellious brand with an incredible creativity that revisits the traditional codes of watchmaking, freeing itself from classic references. Their creations — these "wrist machines that tell the time" — draw their inspiration from Maximilian Büsser's personal experience and passions: cartoons, cars, intergalactic travel, science fiction… all subjects that speak to those who have kept the freshness of their inner child’s soul.
Maximilian Büsser © MB&F
MB&F's first watchmaking UFO was launched in 2007. In design, the Horological Machine No 1 looks like a 3D futuristic sculpture with its two oversized dials. But inside this exuberant design lies a highly complex watch movement, including a one-minute tourbillon and four barrels mounted in parallel. That reminds us that Maximilian Büsser has a degree in microtechnology from the EPFL (Ecole Polytechnique Fédérale de Lausanne), began his professional horological journey at Jaeger-LeCoultre, pioneered the groundbreaking Opus series at Harry Winston, and that his watchmaker and designer "Friends" with whom he developed this timepiece are none other than industry icons Eric Giroud, Laurent Besse and Peter Speake-Marin.
Horological Machine 1 © MB&F
Since 2007, many other "Machines" have followed in three collections: "Horological", "Legacy" (timepieces with round cases) or "Performance Art", which are very limited editions developed in collaboration with other designers — or unique pieces for the Only Watch charity auction, for example. Defined by their novel approach to watchmaking complication and technical and aesthetic innovation, MB&F's creations have won four prizes at the Grand Prix d’Horlogerie de Genève between 2010 and 2019, the latest of which crowned the brand's first ladies' timepiece (the Legacy Machine FlyingT). In addition, the "Co-Creations" are time-telling objects or sculptures conceived by MB&F in the form of rockets, spiders, spaceships or robots, and crafted by brands such as Reuge, L'Epée or Caran d'Ache.
Octopod (MB&F and L'Epée 1839), HM8 Only Watch, Legacy Machine Thunderdome © MB&F
The creations of MB&F are not far from contemporary art, and the entrepreneur who dreamed of becoming an artistic designer opened his first M.A.D Gallery in Geneva in 2011, soon followed by additional galleries in Taipei, Dubai and Hong Kong. The galleries exhibit the MB&F Horological Machines and Legacy Machines as well as Mechanical Art Devices from around the world.
M.A.D. Gallery Geneva © MB&F
The "Friends" of Maximilian Büsser include watchmakers who have worked on specific MB&F models — Jean-Marc Wiederrecht, Kari Voutilainen, Jean-François Mojon or Stepan Sarpaneva, in addition to those mentioned above - designers, technicians and craftsmen, but also photographers, journalists or communication managers. The brand is built on individuals; each plays his or her part and the sum of individual talents contributes to making MB&F the innovative and hyper-creative brand that is unanimously recognised. Those who are lucky enough to own a MB&F "machine" are also considered “Friends” of the brand and belong to the “Tribe”.
The WorldTempus team is delighted to welcome MB&F on board as a brand partner.