The project of Perrelet's new website is based on three key words: usability, a powerful visual and the principle of openness.
The website’s usability and user-friendliness, have been achieved on both graphic design and technical levels. The site follows new “surfing” trends, not only with a selection of menus but also through the use of scrolling. All product information is now available at a glance and at a click. The website has a responsive design enabling smooth navigation, whether on large computer screens, mobiles or tablets. In addition to the seven languages available, an optimized interface ensures fast downloading no matter what the country of origin of the visitor.
Every product benefits from its own graphic environment enhanced by a multitude of photographs and colors in sync with the new advertising campaign. The aesthetic emphasis has also been placed on the Manufacture’s in-house movements and on the brand’s grand watchmaking tradition.
The movement and dynamics characterizing Perrelet’s Turbine models are apparent throughout the website where one can admire the turbines in action thanks to the animation on the home page and a large number of videos.
The accentuated interactivity and the aspect of openness offer net surfers an open invitation to share their adventure on social networks.
