On June 15th and 16th 2013, the Zenith manufacture opened its doors to about 400 visitors.
It was in the Swiss town of Le Locle, of which the industrial architecture is listed as a UNESCO World Heritage site, in the very spot where the founder created his company in 1865, that Zenith welcomed many visitors to its Manufacture.
Having recently completed the renovation of its main building, the brand invited the public to enter its ultra-modern workshops where traditional tools rub shoulders with avant-garde technologies.
Visitors were able to meet the artisans who work at Zenith in the course of these two open days. It was a chance to discover some of the 80 professions involved in the production of a Zenith watch and its components, a process that takes an average of nine months.
From making movement blanks to cutting out components and on to decorating and assembling a movement, visitors were able to follow the various production stages. This event gave the brand a chance to remind all visitors that at the heart of each Zenith watch, beats a Zenith movement developed and produced within this historical Manufacture of a company that has 330 employees worldwide, of which 270 in Le Locle.
Having recently completed the renovation of its main building, the brand invited the public to enter its ultra-modern workshops where traditional tools rub shoulders with avant-garde technologies.
Visitors were able to meet the artisans who work at Zenith in the course of these two open days. It was a chance to discover some of the 80 professions involved in the production of a Zenith watch and its components, a process that takes an average of nine months.
From making movement blanks to cutting out components and on to decorating and assembling a movement, visitors were able to follow the various production stages. This event gave the brand a chance to remind all visitors that at the heart of each Zenith watch, beats a Zenith movement developed and produced within this historical Manufacture of a company that has 330 employees worldwide, of which 270 in Le Locle.
The Journées Particulières (Special Days) organised by the LVMH Group, over 40 locations in Switzerland and Europe opened their doors to the public. It is a great way to discover the skills and crafts of the 100,000 men and women composing the Group workforce.
Featured brand
