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Audemars Piguet The "Hôtel des Horlogers" in Le Brassus

This project combines respect of the hotel’s origins and openness to the world, transmission of the traditions of the Vallée and freedom of imagination. The hotel will offer 50 rooms with all comfort and views towards the Risoud forest.

On June 4th 2018, the first stone of the new Hôtel des Horlogers was laid in Le Brassus, cradle of the Audemars Piguet Manufacture in the heart of the Vallée de Joux. The ceremony, followed by a cocktail, was held in presence of Jasmine Audemars, Chairwoman of the Audemars Piguet Board of Directors, Olivier Audemars, Vice-Chairman of the Board of Directors and François-Henry Bennahmias, Chief Executive Officer of Audemars Piguet. The main partners of the project, Danish architects BIG, and Swiss architects CCHE as well as the authorities of the Vallée de Joux and of the Canton of Vaud also attended.

A Hôtel des Horlogers in Le Brassus

Marie Stahl, Architecte Associée, CCHE. Stéphane Jaquiery, Head Buildings & Infrastructure, Audemars Piguet. Hannes Ehrensperger, Architecte Associé, CCHE. Simon Scheller, Project Manager, BIG New York. Steve Petruzzello, Board Member, Audemars Piguet. Olivier Audemars, Vice Chairman of the Board of Directors, Audemars Piguet. Jasmine Audemars, Chairwoman of the Board of Directors, Audemars Piguet. Lucas Imhof, Project Specialist, Audemars Piguet. Olivier Français, National State Councillor of Switzerland. Cesla Amarelle, Regional State Councillor of the region of Vaud. Cédric Paillard, Tourist Office Director, Vallée de Joux. Patrick Viquerat, President of the Village, Le Brassus. Claudia Eltahir, Architect Project Manager, Audemars Piguet © Audemars Piguet

During the ceremony, Jasmine Audemars presented this project combining respect of the hotel’s origins and openness to the world, transmission of the traditions of the Vallée and freedom of imagination. "This project is far from simple, but it is important, not only for Audemars Piguet but for the entire Vallée de Joux. The hotel is a way to attract a broader public to our stunning Vallée de Joux. It is not only primordial for us to be able to cater to the needs of the international travellers but also to those of our local neighbours”.

A Hôtel des Horlogers in Le Brassus

Construction site © Audemars Piguet

The new Hôtel des Horlogers will join history and modernity. It was imagined in order to fit in not only with the Vallée’s environment, but also with the local culture and habits – warm and authentic materials, friendly atmosphere. Its design – signed by BIG – integrates the natural surroundings. The hotel will offer 50 rooms with all comfort and views towards the Risoud forest, two restaurants and a lounge bar, a wellness area, a fitness as well as 3 seminar rooms.

The brand

Audemars Piguet is one of the few independent family-owned watch businesses and has been based in Le Brassus, in Switzerland's Vallée de Joux region, at the heart of the fine watchmaking industry, ever since the company was first established in 1875.

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