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Baume & Mercier  - Indian Motorcycle partnership

Baume & Mercier Indian Motorcycle partnership

Baume & Mercier announced their partnership with the America's First Motorcycle Company®.

It's in the historic Bonneville Salt Flats that Alex Zimmerman, CEO of Baume & Mercier and Grant Bester, Vice President of Indian Motorcycle EMEA, met to signed their partnership.

"Our agreement is cherished by our common pursuit of perfection, quality and craftsmanship, translated all in iconic design and contemporary esthetic. Our brands have both strongshared values and exude exceptional spirit",  said Alain Zimmerman. Grant Bester agreed on those common values and highlighted the opportunites that it will bring them with wider exposure.

United by shared values, Baume & Mercier and Indian Motorcycle both boast rich history dating back over 100 years, from the days of their pioneering forefathers to the current day, where style, performance and superior quality are the focus and drive for both brands.

In this unique collaboration, the two brands will capture the iconic spirit and translate it into a series of limited edition watches paying tribute to Indian Motorcycle’s iconic history, and which will be revealed later this year. Each design is enriched with exceptional details and will please watch enthusiasts and moto aficionados seeking uniqueness.

The brand

The Baume & Mercier watchmaking Maison has always had powerful emotional and celebratory connotations, while expressing watchmaking excellence in all its creations. Since 1830, it has embodied a family history in which a passion for detail and a quest for excellence convey a firm commitment: to perpetuate its heritage while being an essential partner of memorable moments. For Baume & Mercier, time is far more than just a sequence of seconds,...

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