Breitling Breitling and Apache Aviation in search of co-sponsors
The brand has decided not to renew its sponsorship as sole and exclusive partner of Apache Aviation.
For 17 years, Apache Aviation has operated the Breitling Jet Team, the world’s first professional civil jet team, and its seven L39 ALBATROS. Breitling’s long-standing contract with Apache Aviation will expire on the 31st of December 2019 but is open to staying on board as co-sponsor.
Today, Breitling is a global brand and as a consequence, the Swiss watchmaker aims to activate its partnership with Apache Aviation not only in Europe but also in Asia and America, where there is a huge community of aviation aficionados who would love to see the Jet Team performing in their own skies or offering guests a unique flight experience. This continuation of internationalization and increased visibility, however,requires a substantial additional investment.
The arrangement would be patterned after global sports disciplines that benefit from the contributions of strong multiple sponsors, such as Formula 1 and sailing. Breitling and each partner organization would share the cost of the operation of the Jet Team.
The partnership between Breitling and Apache Aviation has led to the worldwide success and reputation of the Breitling Jet Team. New financial partners would ensure the continued visibility and viability of the team around the world.
Jacques Bothelin, CEO of Apache Aviation, and Breitling are hoping that the right sponsors will be found so that the Jet Team’s unique know-how, developed over the past 17 years, will continue to impress and enthuse people around the globe.
From humble family beginnings Breitling grew into a major player in the world of chronographs and aviation instruments. At the dawn of a new era, the brand is poised for a legendary future.Find out more >
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