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Breitling - Breitling joins Tmall's Luxury Pavilion

Breitling Breitling joins Tmall's Luxury Pavilion

Breathing's new partnership with Alibaba's Tmall creates a more streamlined online customer experience for younger generations.

Founded in April 2008, Tmall is committed to offering a premium online shopping experience for a growing number of Chinese consumers. It has now become the largest e-commerce platform for brands’ flagship stores and retailers in China. 

“China is leading the way in the process of global digitalization,” said Georges Kern, CEO of Breitling. “As a premium Swiss watch brand, Breitling recognizes the importance of accelerating the pace of digital activation here in China, taking this as a development priority of our brand and becoming a leader in this field in the watchmaking industry.” 

Breitling joins TMall's Luxury Pavilion

© Breitling

Breitling also joined forces with the platform’s luxury channel – Luxury Pavilion – on the same day. Luxury Pavilion is the world’s first exclusive platform for luxury brands, which combines a customization experience with the targeted display of luxury products to offer consumers more assurance and convenience when they shop online. It also encourages the introduction of a new model for the online purchase of luxury watches. 

Breitling’s new Premier collection was officially launched in China on November 20, 2018. “This is the first modern Breitling collection dedicated to everyday elegance,” said Breitling CEO Georges Kern about the role the Premier watches play in the brand’s product portfolio. The new Breitling Premier watch collection is now available at the brand’s flagship store on Tmall. 

Breitling has never slowed down on its journey of innovation. Whether in terms of watchmaking or with its new partnership with Alibaba, Breitling has always maintained a close connection to Chinese consumers, making a continuous effort to achieve brilliant out-comes and bringing to life the brand’s spirit of innovation.


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