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Carl F. Bucherer - Video. Made of Lucerne

Carl F. Bucherer Video. Made of Lucerne

At Baselworld 2016, Carl F. Bucherer unveiled its new brand identity.

Focusing on its unique blend of strong assets the traditional Swiss watch manufacturer is revitalizing its heritage and strengthening its identity.  The traditional Swiss watch manufacturer presents a distinctly golden look that embraces the company’s past, present and future. This refined look pays due reverence to this precious heritage and puts a distinctly golden twist on the unique blend of assets the brand stands for. The gold is derived from the baroque influences in architecture that marks the brand’s hometown, Lucerne.

“Carl F. Bucherer has a very distinct heritage that sets us apart from others. With this evolutionary look we are reshaping these roots for the future”, states Sascha Moeri, CEO Carl F. Bucherer.

The brand

Watches of technical perfection and beauty, through tradition and the force of innovation. Carl F. Bucherer is an independent Swiss watchmaker with expertise in the production of precious contemporary watches in the premium market.

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