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WorldTempus Newsletter
Editorial - Watch brands that will not be beaten on price

Editorial Watch brands that will not be beaten on price

This week we bring you two interviews, a selection of affordable watches and a look at the best-selling watches in the UK from our new contributor.

What better way to start the week than with an interview with Walter von Känel, the irrepressible CEO of Longines. After 49 years at the company, there is nothing he hasn’t seen before. So even if he is very proud of the new Longines Conquest V.H.P. and its quartz movement, he’s keen to remind us that he was already battling with Japanese giant Seiko for supreme quartz precision back in the 1960s. Read the full interview today on WorldTempus. My second interview comes at the end of the week, when Nicolas Sestito, co-CEO of Graff Luxury Watches, explains how he has been working on the synergies between Graff jewellery and watches over the past year since he joined the company.

Tomorrow we continue our popular series on the best-selling watches in the world’s biggest markets with a look at the United Kingdom. In her first article for WorldTempus, Ming Liu, a noted writer on the world of watches who also contributes to the Financial Times and the Economist’s 1843 magazine, among others, takes the pulse of the watch market in the only country in the top 10 markets for Swiss watch exports where the figures actually increased last year.

As Longines boast of a sub-2,000 Swiss franc chronometer certified watch with silicon components shows, watch brands are increasingly competing on both price and value for money. David Chokron’s selection of entry-level models seen at Baselworld this year provides further evidence of this trend. He shows that there is a great choice for the consumer who has the equivalent of 1,500 to 3,000 Swiss francs to spend on a timepiece. In fact, for even less than that you can now treat yourself to a self-winding mechanical watch with a grand feu enamel dial. Find out more on Wednesday.

Among the numerous watches launched at Baselworld this year, there were a fair few anniversary editions. Some brands are also celebrating major milestones this year, while it was left to our contributor Olivier Müller to point out other anniversaries that had been missed even by the brands themselves. Find out which ones on Thursday.

Over the weekend you can relax with a focus on an artistic craft that is rarely seen in watchmaking. Reproduced from Breguet’s own magazine, Le Quai de l’Horloge, the article takes a look at the technique of cameo engraving. It adds to a series of articles on artisanal techniques used by Breguet, such as engine turning and hand-finished movement decoration.

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Breguet’s archives, kept in Switzerland and in Paris, record the developments that have sustained Breguet watchmaking for more than two centuries. The firm is committed to remaining ahead of its...

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Graff watches capture all the finesse of the firm’s jewellery heritage.

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Based in St. Imier since 1832, Longines has a long tradition in watchmaking, characterised by the elegance of its watches. Using expertise gained as the company has evolved, Longines has gradually...

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