Longines Long-term title partner of FEI Nations Cup
Longines will become title partner of the FEI Nations Cup™ Jumping series as part of a long-term agreement with the Fédération Equestre Internationale (FEI).
Longines, which became the FEI’s first Top Partner in 2013, also extended its global partnership with the FEI in an historic agreement signed in Gothenburg (SWE) on 27th August 2017.
The initial long-term partnership between the global governing body of equestrian sport and the Swiss watch brand still had another five years to run, but under the terms of the new agreement, the global partnership has now been extended.
Also included in the extended global agreement are Longines’ continued role as FEI Top Partner, and title partnership of the Longines FEI World Cup™ Jumping Western European League. Longines also remains Official Timekeeper and Official Watch of the FEI and Official Timekeeper of the FEI World Equestrian Games™.
Additionally, Longines will continue to invest in the development of cutting-edge time-keeping and data-handling services and related technology, together with the FEI, specifically for equestrian sport.
“This new and extended agreement with Longines is the most significant in the history of the FEI and possibly even in the history of equestrian sport”, FEI President Ingmar De Vos said. “It doesn’t just secure the long-term future of our flagship team series, the FEI Nations Cup, it provides the whole industry with a previously unseen level of support.
“We are so grateful for what Longines does for the equestrian world and the trust that they place in the FEI as a partner. It’s a logical extension of the existing very successful partnership and I know I speak for the entire equestrian community when I express my gratitude to Longines, and particularly to Mrs Nayla Hayek, Mr Walter von Känel and Mr Juan-Carlos Capelli, for their unwavering support of our sport.”
Juan-Carlos Capelli, Longines Vice President and Head of International Marketing said: “We are really proud of the strong partnership we have established with the FEI since 2013, which has made Longines a major player in this field. Since then the brand has further reinforced its association with this prestigious institution through events and series taking place all across the globe, and today, in becoming the Title Partner of the Longines FEI Nations Cup Jumping.”
“We would like to thank the President of the FEI, Mr Ingmar de Vos, as well as his team for having made this new agreement possible and we already look forward to the great Final in Barcelona, which will mark our first prominent presence at a newly-named Longines FEI Nations Cup Jumping competition.”
Today Longines is the oldest brand still in business, unchanged, in the international registers held by the World Intellectual Property Organization (WIPO). The firm has a long tradition, characterised by the elegance of its watches.Find out more
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