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Piaget - Step Into The Sun

Piaget Step Into The Sun

The Maison unveils new global brand campaign. Photographers Mert & Marcus capture the audacious and alluring world of Piaget in a print and digital campaign starring International Top Model Doutzen Kroes.

The Piaget woman

Wherever she goes, the Piaget woman embraces the energy of the sun and the liberating joy that comes from cheerful, sun-filled moments. To reconnect with herself, one of her destinations of choice is the magical island of Ibiza where her life becomes a vibrant party that she prolongs on her own terms, under the warm and inviting rays of the sun.

In a new campaign shot by famed fashion photographers Mert & Marcus, model Doutzen Kroes incarnates the Piaget woman. Beautiful, luminous and feminine, she is the heroine of a sun-drenched adventure, captured revelling in the beauty of the Balearic island. Her audacious personality is expressed through her unique style, as she wears radiant Piaget watch and jewellery creations that embody her life philosophy: to always walk on the Sunny Side of Life.

Sous le soleil

The Piaget women, incarnated by top model Doutzen Kroes © Piaget

Known for their powerful images and their intense colourful photography, Mert & Marcus have turned this philosophy into a seductive invitation to experience the Piaget art-de-vivre. Starring alongside radiant and charismatic Piaget creations, the free-spirited Doutzen Kroes is seen basking in the sunshine of Ibiza. Through the lens of the dynamic photographic duo, this new campaign is a celebration of life lived to the fullest under the sun in one of the most unforgettable places in the world and called: Piaget Paradisiac.

Shot on location at Casa Kaya in Ibiza, a campaign film captures the spirit of the life in this paradisiac universe, following a playful and blissful Doutzen and her companion Jason Morgan from morning to night, as they enjoy a poolside moment, sun-kissed gardens overlooking the ocean cliffs, and a night of fun on terrace party. They are part of the Piaget Society, a group of pleasure-seekers that share a common love of beauty. Together, they will let themselves be seduced by a life punctuated by radiant moments in this captivating island paradise.

About Mert and Marcus

Mert Alas, born in Turkey, and Marcus Piggott, born in Wales, met in 1994, at a party on a pier in Hastings, England. The pair rapidly discovered they had plenty in common, not least a love of fashion. Three years later, the duo now known as Mert and Marcus had moved into a derelict loft in East London, converted it into a studio, and had their first collaborative photographic work published in Dazed & Confused. Over the years, the unique vision of this creative duo has defined and redefined standards for glamor, fashion, and luxury. Mert and Marcus have shaped the global image of many renowned brands as well as public figures including Lady Gaga, Madonna, Jennifer Lopez, Linda Evangelista, Gisele Bündchen, Björk, Angelina Jolie, and Rihanna. Their photographs encompass a wide range of styles and influences but are renowned particularly for their use of digitized augmentation of images, and a fascination for strong, confident female subjects.


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One hundred and forty years’ worth of uninterrupted history have allowed Piaget to forge its unique jewellery and watchmaking expertise. The Brand is a genuine Fine Watchmaking manufacture that brings together the art of ultraflat technology and the finest jewel-setting, characterised by its undyingly elegant and refined aesthetics.

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