Ulysse Nardin Patrick Pruniaux appointed CEO
Kering announces the appointment of a former Apple executive as the new CEO of Ulysse Nardin.
Kering announces the appointment of Patrick Pruniaux as the CEO of Swiss watchmaker Ulysse Nardin, effective 28th August 2017. He will report to Albert Bensoussan, CEO of Kering Luxury – Watches and Jewellery division.
Patrick Pruniaux has experience in the watchmaking industry from TAG Heuer and, more recently, at Apple, where he was involved in the launch of the Apple Watch. As CEO of Ulysse Nardin, he will be expected to use this experience to boost the brand's growth.
He replaces Patrik P. Hoffmann who steered Ulysse Nardin’s development for many years and ensured a seamless integration into the Kering group from 2014.
Albert Bensoussan, CEO of Kering Luxury – Watches and Jewellery division commented: “I am delighted to see a talented individual such as Patrick Pruniaux join Ulysse Nardin, which once again illustrates the attractiveness of the Kering Group. His in-depth knowledge of the watchmaking sector, from product innovation to customer relations, and distribution, will be an important asset in the ongoing drive to develop this watchmaking House, building on its cutting-edge technical expertise and unique identity. I would like to thank Patrik P. Hoffmann and pay tribute to the pivotal contribution he has made to the growth and reputation of Ulysse Nardin for almost two decades.”
Patrick Pruniaux, 45, joined TAG Heuer as Export Director in 2005, moving from the LVMH group's wines and spirits division. He later became TAG Heuer’s Vice President of Global Sales & Retail in 2010, and a member of the brand’s Executive Committee. He joined Apple’s Special Projects team in 2014, located in Cupertino, to help with the launch of the Apple Watch. From 2015, he was Apple’s Country Manager for the UK and Ireland and a member of Apple’s EMEA Executive Committee.