Baume & Mercier Partnership with Carroll Shelby
Carroll Shelby Licensing and Baume & Mercier commemorate the 50th anniversary of the FIA World Championship with a collection of Capeland Shelby®Cobra watches.
Automotive manufacturer and entrepreneur Carroll Shelby is one of the most famous and successful high performance visionaries in the world. He was also a pioneer for modern automotive licensing programs; beginning in the 1960s, he began licensing his name and designs for various products.
Shelby American’s reputation for performance and precision began in America in 1962 and then moved to the international stage through racing; the company is currently expanding its vehicle and licensing programs globally.
The company unveiled its powerful big block 427 Shelby Cobra, a two seat roadster that some historians call the first “hyper car” on January 25, 1965. Later that year, Shelby American captured the FIA Sports Car World Championship at Rheims, France, a first for an American manufacturer.
To honor this milestone, Baume & Mercier will design and launch some Capeland Shelby® Cobra limited edition watches, part of the Capeland collection. The timepieces will be unveiled in June 2015 and be available at select authorized Baume & Mercier retailers stores.
“Carroll Shelby Company and Baume & Mercier share many of the same core values,” said Neil Cummings, CEO of Carroll Shelby Licensing and co-CEO of Carroll Shelby International. “Both companies entered the crucible of competition early in their histories, winning prestigious victories. Those achievements were due to a commitment to building innovative products with timeless design and then honing them through relentless testing. Our common pursuit of perfection is reflected in the quality and craftsmanship of everything we create. The combination of these two icons should result in an amazing unveil.”
“We are very proud to partner with Shelby to celebrate this special moment in the legendary automobile manufacturer’s history. Our agreement is nurtured by similar values. The elegance of lines, attention to high-quality and legacy of expertise are some of the common characteristics between our creations, our philosophy and values,” said Alain Zimmermann CEO of Baume & Mercier.
“Life is about moments”: with this motto as its signature, Baume & Mercier expresses its desire to design timeless watches that forever safeguard the emotion of shared moments.Find out more
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